Privacy Policy

 

AARETAILERS.COM always keep your data safe and secure. So here’s why we need your data and how we use it

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

Your Personal Details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.

What we do	Why we do it	Why we need to do it (the legal stuff!)
Identify you when you visit our website or contact us	Checking your identity helps us to keep your information safe from fraudsters	Legally, we have to do this and it is also important for us
Deliver your purchases to you	It’s a bit hard to send your order if we don’t use your name and contact details!	It’s an important part of our contract commitment to you
Send you account and service updates, such as updates to our Terms and Conditions and order confirmations	To keep you informed of any changes to ASOS services	Legally, we have to do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated
Send you order updates by text, e-mail or through our app	So you know when your order is due to arrive	It’s an important part of our contract commitment to you
Manage your participation in any promotions, offers or discount schemes you choose to participate in	To ensure you receive any discounts or offers relevant to you at the time e.g. Student discounts	We will treat this as an important contract commitment to you if you choose to participate
Direct you to the right part of our website	To get you to the products that you want faster	It’s important to us that you get the best out of your ASOS shopping experience
Send you information about our products and services	We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below)	It’s up to you to choose what you hear from us and what you hear about but it’s also important for us to tell you about the best product and services we have to offer!

Your body size and shape, if you choose to tell us this

What we do	Why we do it	Why we need to do it (the legal stuff!)
We use a third party to help make recommendations about products, to suggest sizes, and about how garments fit	We want you to love the products you buy from us	It’s important to us that you find the right products for you

Your payment information

This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)

What we do	Why we do it	Why we need to do it (the legal stuff!)
Take payment, and give refunds	After all - we’re not giving all our stuff away!	It’s important to us and an important part of our contract commitment to you
Keep a record of any financial transactions with you	We need to know what you have paid for (and we have to tell the tax man about our income too!)	Legally, we have to do this

Your contact history with us

What you’ve said to us — for example, by email, on instant chat, on Social Media, or in private message. If you contact us by phone we record calls to our customer care centre, too.

What we do	Why we do it	Why we need to do it (the legal stuff!)
Provide customer service and support	After all, you expect the best service from us!	It’s an important part of our service and also part of our contract commitment to you
Improve the services and support we provide to you	So that you get the best possible customer service	It is important for us to train our staff

Purchase history and saved items

What you’ve bought in the past, what you’ve searched for - including using our Style Match feature - what you’ve saved or added to a board for another time, and when you have asked us to tell you that something is back in stock.

What we do	Why we do it	Why we need to do it (the legal stuff!)
Help you keep track of items you like, update you when we have new availability and let you share them, your way	To help you get to the products that you like faster and so you can get the best out of our products and your account	It’s up to you if you want to use these services but we would love you to share all our good stuff
Handle returns in accordance with ourTerms and Conditions and provide customer service and support	Because you expect the best service from us and, after all, we can’t provide a refund if we don’t know what you’ve bought!	It’s an important part of our contract commitment to you

 

You don’t have to give us all of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services.

Fraud prevention and detection

We use any of the above categories of information to identify, prevent and detect fraud, against either you or against AARETAILERS.COM. Detecting and preventing fraud is an unfortunate, butan absolutely essential part of our service and our contract commitment to you. Legally, we have to do this, and it is very important for us.

We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect ASOS and our Service. Your rights in relation to this are detailed below.

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information.

 

We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.However, we share your data with the following categories of companies as an essential part of being able to provide our services to you:

 

Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies

Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business

Affiliates who help us reach out to potential new customers or promote our products on their websites

Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:

Social Media sites (for example if you choose to link your accounts to us) and other companies approved by you

Product size and fit advisors to help you choose the right products

Marketplace sellers where you place a Marketplace order; and

Other third party payment providers, when you choose to use their payment services

If you would like to know more about the 3rd parties we may share personal data with, or how to find out more on how they will use your data, please contact us at the details below. 
We may also provide third parties with aggregated and anonymised information and analytics about our customers. Before we do so, we will make sure that it does not identify you.

If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services. 

Marketing messages from AARETAILERS.COM

Emails:  You can also click on the ‘unsubscribe’ link in any marketing email you receive, and this will take you to the Contact Preferences section of your account so you can unsubscribe from that method of communication. 

Text Messages:  You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication. 

Any method of Marketing:  You can contact our Customer Care team Once you do this, we will update our records to ensure that you don’t receive further marketing messages. 

 

If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request. 

Please note that opting out of marketing messages will not stop service communications, such as order updates, or where you have asked for a specific ‘back in stock’ notification

We’ll hold on to your information for as long as you continue to be an AARETAILERS.COM customer and for as long as we are required to keep it to ensure we meet our legal requirements across the globe.   

If you no longer wish to be a customer you can contact our Customer Care team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions. 

You have a lot of rights relating to your personal information, these are:

The right to be informed about how your personal information is being used (like this notice!)

The right to access the personal information we hold about you

The right to request that we delete your data, or stop processing it or collecting it, in some circumstances

The right to withdraw consent for any consent-based processing at any time

The right to request that we transfer or port elements of your data either to you or another service provider

The right to ask us to explain any computer-system decision about you

The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

 

We may change this page from time to time, to reflect how we are processing your data. 

If we make significant changes, we will make that clear on the AARETAILERS.COM website or other AARETAILERS.COM services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use AARETAILERS.COM. 

If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 28 days in which to respond to you. Our contact details are at the end of this Policy.

We use cookies and similar technologies to give you a personalised shopping experience, personalised advertising and to analyse our web traffic.

What are cookies?

Cookies are data files which can hold small amounts of info and they are stored on your device (computer, smartphone, etc) when you first visit a website. We use cookies when you visit our site, but you can choose to not allow some types of cookies. But don’t forget, blocking some cookies may impact your experience of the site and the services we are able to offer.

How do we use them?

We use cookies for:

essential operations, like site navigation

allowing you to add items to your shopping bag or to your Saved Items

analysing visitor numbers and behaviours, such as what pages are frequently visited

assessing the success of our advertising campaigns, offers and communications

targeting suitable advertising messages

understanding which Affiliates have helped us reach out to new customers, or have promoted our products on their websites

 

You Can Contact us if you need any more information

AARETAILERS & WHOLESALERS LTD

71-75 Shelton Street Covent Garden London WC2H 9JQ United Kingdom 

info@aaretailers.com